Connection Before Content

Episode 154: Why should anyone listen to you?

There’s a new mantra among communicators today. Do you know what it is?

It’s “connection before content.” It means: Before you attempt to impart that fascinating content of yours, make sure you’ve established a personal connection with your audience. Today’s listeners want to know who you are before they’re willing to consider what you have to say.

Episode 154 of the Communication Guys podcast is “Connection Before Content,” where the Guys give 5 principles for establishing the kind of personal connection that will make any audience eager to listen.

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Email Fails

Episode 153: How to write one so someone might actually read it

Is anyone actually reading all those emails you send?

Did you know that the average businessperson sends or receives 105 emails every day? Have you noticed how many of them you ignore—and have you ever wondered if your co-workers are ignoring yours the same way?

Episode 153 of the Communication Guys podcast is “Email Fails,” where the Guys give 5 principles for composing an email that’s sure to get opened and read.

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How to Be a Master Emcee

Episode 152: You can be the person who makes the event great

Have you ever wondered if you would make a good emcee?

We tend to think of an emcee as a comedian, but the truth is, there’s a lot more to being a master emcee than just being able to tell a few jokes. When you’re called on to host an entire event, will you know what to do?

Episode 152 of the Communication Guys podcast is “How to Be a Master Emcee,” where the Guys describe the 5 key responsibilities of a great master of ceremonies. You’ll rarely hear these principles taught anywhere else.

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A Story to Inspire Us All

Episode 151: Want to change the world? This is how it starts

Did you see this story in USA Today?

A woman named Alexa Bjornson put her 7 year-old son Landon on a plane to fly to Portland all by himself. But Landon is autistic, and Alexa was afraid her son might annoy whoever might be sitting beside him. So Alexa wrote a note, enclosed a ten dollar bill, and told her son to give it to his seatmate.

Did you hear what happened next?

Episode 151 of the Communication Guys podcast is “A Story to Inspire Us All,” where the Guys reveal the rest of Landon’s story and draw 5 communication lessons we can all take away from it.

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Throw Me a Bone

Episode 150: A gift that costs you nothing can change everything

Why are we so stingy with our words?

Words are like a miracle drug: They have the power to soothe, restore, and even heal the people around us, yet we dispense that medicine so sparingly. What makes us so cautious? What holds us back?

Episode 150 of the Communication Guys podcast is “Throw Me a Bone,” where the Guys describe 5 crucial aspects of life where we all need to become more generous with our words.

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