Welcome to Season 1, Episode 6 of the Communication Guys podcast. Sometimes the goal of our communication is to persuade others—to change their thinking, alter their behavior, or motivate them to action.
But only a toll booth attendant likes change, so how can we effectively persuade others to our way of thinking? In Episode 6 we describe 6 principles that will add persuasive power to any appeal you make, whether personal or professional.
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