BUSINESS COMMUNICATION

How to Discover What your Customer Really Wants

Episode 89: Learning to See the Picture in the Customer’s Mind

Did you hear the story about the woman who visited a marina intending to buy a pontoon boat, but left with more than she bargained for?

Today’s Communication Guys podcast is “How to Discover What your Customer Really Wants,” where master salesman Steve Hedrick explains how to find out what your customer really desires without sounding pushy, prying, or manipulative.

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How to Apologize

Episode 88: What to Say When “I’m Sorry” Isn’t Enough

We live in a time where celebrities and public figures seem to offer public apologies on a weekly basis—and sometimes those apologies are less-than-convincing. What makes a good apology? It’s a crucial question for both businesses and relationships alike.

Today’s Communication Guys podcast is “How to Apologize,” where the Guys describe the five crucial elements of every thorough, genuine, and satisfying apology.

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How to Keep Meetings from Wasting your Time

Episode 87: How to Get the Most from the Ones You Can’t Avoid

Are meetings the bane of your business? Do poorly-planned conference room gatherings steal your time and challenge the limits of your endurance? What can you do to get more from a meeting when you’re not the one who’s running it?

Today’s Communication Guys podcast is “How to Keep Meetings from Wasting your Time,” where the Guys describe specific things you can do before, during, and after a meeting to make it more productive.

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Try to See it My Way

Episode 85: The Power of Perspective Taking

Why is the world so polarized today? Why does it seem harder to connect with your world than ever before? How did we get that way, and what can we do about it?

Today’s Communication Guys podcast is “Try to See it My Way,” where the Guys interview communication scholar Dr. Tim Muehlhoff about a critical first-step in connecting with others: trying to see the world through their eyes.

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This is For Your Own Good

Episode 84: Offering Criticism in the Workplace

How do you offer badly-needed criticism to a co-worker who might not take it well? It’s for his own good, it’s for the company, it’s for the team—but how are you supposed to make your suggestion without setting off a nuclear counterattack?

Today’s Communication Guys podcast is “This is for Your Own Good,” where the Guys suggest five techniques for offering criticism in a way that gets your point across but also keeps the peace.

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