BUSINESS COMMUNICATION

Know the Features but Talk About Results

Episode 106: What Fascinates You Might Bore Your Listener

Are you trying to pitch a product or service, but for some reason your customer just doesn’t seem interested? Are you proposing a partnership—either with a business colleague or with a romantic interest—but your proposal is being greeted with a yawn? You might be making a classic marketing mistake.

Episode 106 of The Communication Guys podcast is “Know the Features but Talk About Results,” where The Guys describe the subtle differences between features, benefits, and results, and the role that each plays in making a successful pitch.

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How to Beat Burnout Before it Beats You

Episode 105: Learn to Recognize the Early Indicators

Have you lost the ability to find pleasure in things you normally enjoy? Do you struggle with a sense of fatigue that you just can’t shake? Do you feel as though you’ve lost passion, creativity, patience, and tolerance with others? You may be suffering from burnout.

Episode 105 of Communication Guys podcast is “How to Beat Burnout Before it Beats You,” where The Guys describe how to recognize the early symptoms of burnout and how to deal with it before it takes control of your life.

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Dealing with Conflicts Before they Become Conflicts

Episode 104: Small Weeds are Easier to Pull

Why do park rangers lob explosives onto a mountainside to purposely start an avalanche? Answer: Because the avalanche you start yourself is the easiest one to control.

Episode 104 of The Communication Guys podcast is “Dealing with Conflicts Before they Become Conflicts,” where The Guys explain how to deal with disagreements while they’re still minor grievances and before they erupt into full-blown battles.

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How to Keep a Conversation Going

Episode 103: How to Stop Forcing It and Start Enjoying It

Do conversations feel like a boulder you’re trying to roll uphill? Do your interactions with others seem like a fire that’s always about to go out—and it’s up to you to somehow keep the fire going? Do you feel like you’re always the one who has to carry the conversation?

Episode 103 of The Communication Guys podcast is “How to Keep a Conversation Going,” where The Guys give 5 practical tips for keeping a conversational fire burning and turning an exhausting burden into an effortless delight.

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The Soft Skills are the Hard Skills

Episode 102: How to Keep the Job You Have or Get the Job You Want

Your current skills allowed you to land the job you have now, but what are the skills that will allow you to hold on to that job in the future? What are the skills that future employers will value most—the skills that will allow some to advance, while others remain stuck where they are?

Episode 102 of The Communication Guys podcast is “The Soft Skills are the Hard Skills,” where The Guys describe 5 increasingly important but commonly neglected business skills that no successful person will be able to ignore.

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