How to Discover What your Customer Really Wants

Episode 89: Learning to See the Picture in the Customer’s Mind

Did you hear the story about the woman who visited a marina intending to buy a pontoon boat, but left with more than she bargained for?

Today’s Communication Guys podcast is “How to Discover What your Customer Really Wants,” where master salesman Steve Hedrick explains how to find out what your customer really desires without sounding pushy, prying, or manipulative.

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How to Apologize

Episode 88: What to Say When “I’m Sorry” Isn’t Enough

We live in a time where celebrities and public figures seem to offer public apologies on a weekly basis—and sometimes those apologies are less-than-convincing. What makes a good apology? It’s a crucial question for both businesses and relationships alike.

Today’s Communication Guys podcast is “How to Apologize,” where the Guys describe the five crucial elements of every thorough, genuine, and satisfying apology.

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How to Keep Meetings from Wasting your Time

Episode 87: How to Get the Most from the Ones You Can’t Avoid

Are meetings the bane of your business? Do poorly-planned conference room gatherings steal your time and challenge the limits of your endurance? What can you do to get more from a meeting when you’re not the one who’s running it?

Today’s Communication Guys podcast is “How to Keep Meetings from Wasting your Time,” where the Guys describe specific things you can do before, during, and after a meeting to make it more productive.

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