Connection Before Content

Episode 154: Why should anyone listen to you?

There’s a new mantra among communicators today. Do you know what it is?

It’s “connection before content.” It means: Before you attempt to impart that fascinating content of yours, make sure you’ve established a personal connection with your audience. Today’s listeners want to know who you are before they’re willing to consider what you have to say.

Episode 154 of the Communication Guys podcast is “Connection Before Content,” where the Guys give 5 principles for establishing the kind of personal connection that will make any audience eager to listen.

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