Are you trying to pitch a product or service, but for some reason your customer just doesn’t seem interested? Are you proposing a partnership—either with a business colleague or with a romantic interest—but your proposal is being greeted with a yawn? You might be making a classic marketing mistake.
Episode 106 of The Communication Guys podcast is “Know the Features but Talk About Results,” where The Guys describe the subtle differences between features, benefits, and results, and the role that each plays in making a successful pitch.
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