“I have a dream…Ask not what your country can do for you…The only thing we have to fear is fear itself…” Why do some words and phrases lodge in our memories, while most of what we hear passes by barely noticed?
This is the quality Chip and Dan Heath call “stickiness,” and it doesn’t happen by accident. In this week’s episode, the Guys discuss the qualities that make words “sticky,” and describe 5 ways to make sure your words will be remembered.
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